1. Information We Collect

a. Personal Information

We may collect personal information that you voluntarily provide when you:

• Register on the Site

• Subscribe to newsletters or marketing messages

• Book or pay for services

• Submit forms, inquiries, or support requests

Examples of personal information we may collect include:

• Full name

• Email address

• Phone number

• Tax-related details (when provided for services)

• Billing and payment information

All personal information collected is used only for purposes described in this policy and consistent with applicable law.

b. Non-Personal Information

We may automatically collect non-personal information when you interact with the Site, such as:

• Browser type and version

• IP address

• Operating system and device information

• Website usage patterns

This information does not personally identify you and is used to improve the Site’s performance and user experience.

c. Cookies and Tracking

The Site uses cookies and similar technologies to analyze trends, administer the Site, track users’ movements around the Site, and gather demographic information. You can choose to disable cookies through your browser settings, but this may affect certain features of the Site.

2. How We Use Your Information

We use your information for the following purposes:

• Provide, operate, and improve our services

• Respond to inquiries and support requests

• Process payments and bookings

• Send service-related notifications

• Send newsletters, promotional messages, and marketing communications (with consent)

• Analyze usage to improve the Site and user experience

• Fulfill legal and regulatory obligations

3. Marketing Communications (Email, SMS & WhatsApp)

By providing your contact information, booking a service, or opting into communications, you expressly consent to receive relevant marketing and promotional messages from TTB, including:

• Email newsletters

• Service reminders

• SMS and WhatsApp messages about services, offers, and updates

SMS & WhatsApp Consent Data
We do not sell, rent, share, or disclose SMS or WhatsApp opt-in information or phone numbers to third parties for their marketing or messaging purposes. SMS and WhatsApp consent data is used solely by Toronto Tax Boutique Inc. to communicate with you regarding our services, reminders, and offers.

We comply with Canada’s Anti-Spam Legislation (CASL).

Opt-Out

You may withdraw consent and stop receiving marketing messages at any time by:

• Clicking “unsubscribe” in any email

• Replying STOP to SMS or WhatsApp messages

• Contacting us directly

Opting out of marketing does not affect service-related communications needed to deliver your services.

4. Sharing of Information

We do not sell your personal information.

We may share your information with:

• Employees, contractors, and subcontractors who assist us in providing services (e.g., tax preparation, review, support, CRM management)

• Payment processors and financial institutions

• CRM, email, SMS, and WhatsApp service providers

• IT, security, and cloud hosting providers

• Legal and compliance authorities when required by law

All third parties are required to protect your information and only use it for authorized purposes.

Some providers may be located outside Canada. If so, your personal information may be subject to laws of the jurisdiction where the provider operates.

5. How We Protect Your Information

We maintain administrative, technical, and physical safeguards designed to protect your information against unauthorized access, disclosure, alteration, and destruction.

However, no internet transmission or electronic storage system is completely secure — absolute protection cannot be guaranteed.

6. Your Rights and Choices

You have the right to:

• Access personal information we hold about you

• Request corrections to inaccurate information

• Withdraw marketing consent at any time

• Request deletion of your personal information (subject to legal obligations)

To exercise these rights, contact us at the details below.

7. Data Retention

We retain personal information only as long as necessary to:

• Provide services to you

• Comply with legal or regulatory obligations

• Resolve disputes or enforce agreements

When information is no longer needed, we securely delete or anonymize it.

8. Third-Party Websites

The Site may contain links to third-party websites or services that are not operated by TTB. We are not responsible for the privacy practices or content of these external sites.

9. Changes to This Policy

We may update this Privacy Policy at any time. The updated version will be posted on this page with the “Last updated” date revised.

Your continued use of the Site after changes are posted constitutes your acceptance of the updated policy.

10. Contact Information

If you have questions about this Privacy Policy or wish to make a request regarding your data, please contact us:

Toronto Tax Boutique Inc.
18 King St E, Suite #1400
Toronto, ON M5C 1C4, Canada
Email: info@torontotax.co
Phone: +1 647-250-8592